Gary Vee K-Swiss Collaboration

Joel has collaborated with American Entrepreneur Gary Vaynerchuk by creating artwork to promote the release of the Gary Vee 003 Clouds & Dirt by K-Swiss, July 2018.

Last year we saw K-Swiss team up with entrepreneur and internet personality Gary Vaynerchuk aka Gary V to launch their first two signature shoes, the Gary Vee 001 and 002. Now, the two have dropped the third iteration with the Gary Vee 003 in the “Clouds and Dirt” colorway on the Classic 88 model, featuring a knit upper for the first time ever. The “Clouds and Dirt” story stems from the New York-based personalities’ thesis of living in the clouds (macro/big picture thinking) and the dirt (day-to-day execution/the gritty side of the hustle), an allegory of Gary’s personal rise to success. K-Swiss, a brand he’s worn since the sixth grade, has been a partner along the way, executing three lifestyle models that speak to his drive and determination. 

SneakerNews article here.


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